Zolo Poker - Website & Logo Design

 

Zolo Poker is a seed-stage crypto video game development startup that I worked with as an independent contractor. I designed the layout for their website and the logo. They wanted to provide an emboldened UX by making it interactive and intuitive. The website was created in accordance with the company’s existing design theme.

Design Process

This was the ideation stage where we decided to play around with the elements of Poker for the logo. After numerous keyword and word mapping sessions focusing on terms and aspects such as "Poker," "French Suite Symbols," and "Poker Chip," we came up with the concept of using a poker chip as the main element.

After a lot of ideation, this was the final outcome. It contains the four symbols of the French suite of playing cards - Heart, Spade, Club and Diamond that create an illusion of it being three-dimensional. Using the poker chip, was also one of the key features of the logo. The logo made the company’s business obvious like the old Japanese saying goes - “Don’t market the tea you are selling in the bottle of wine.”

Check out the website

Interactive website interface

Check out the website

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